Senior Lead, Partnerships (Audiences & Signals)

Snap Inc. is a technology company focused on improving how people live and communicate through the camera. Their core products include Snapchat, Lens Studio, and Spectacles, empowering self-expression and connection. This role is for a Senior Lead, Ad Partnerships within the Measurement and Signals team. The successful candidate will be instrumental in establishing and managing Snap's Audience and Signal partnerships, from initial vetting and proof of concept to contract negotiation and execution. This involves close collaboration with internal cross-functional teams like Product, Business Development, Legal, Finance, and Product Marketing to operationalize partnerships, align on commercial models, and develop go-to-market strategies. A key responsibility will be driving the adoption of Snap’s Audience and Conversion APIs through server-to-server partner integrations, while also introducing process improvements for smooth onboarding of mutual customers and ensuring signal resilience. The role requires maintaining executive-level relationships with strategic data and audience partners, advocating for them within Snap, and proactively resolving business and technical challenges. Furthermore, the Senior Lead will build a deep understanding of the evolving audience landscape (e.g., Clean Rooms, ID solutions), driving thought leadership and informing Snap’s product roadmap. The role also involves influencing cross-functional leadership to achieve goal alignment and working towards bi-annual OKRs related to advertiser and revenue growth, and technology solution adoption.

Establish Snap’s Audience and Signal partnerships from initial vetting and proof of concept testing to contract negotiation and execution of partnership agreements. Collaborate closely with various internal cross-functional peers including Product, Business Development, Legal and Finance, Product Marketing to operationalize partnerships, align on commercial models, and develop go to market strategies. Drive adoption of Snap’s Audience and Conversion APIs through server-to-server partner integrations, introducing process improvements that enable smooth onboarding for Snap’s mutual customers and ensuring signal resilience. Maintain direct and active executive-level relationships with strategic data and audience partners, serving as their primary advocate within Snap and proactively resolving business and technical challenges. Build a deep understanding of the evolving audience landscape (e.g., Clean Rooms, ID solutions), driving thought leadership internally and externally and informing Snap’s product roadmap. Influence cross-functional leadership within Snap to drive goal alignment and achieve our mission and strategy. Work towards bi-annual OKRs such as advertiser & revenue growth, adoption of new technology solutions and driving solution adoption.

Bachelor’s degree or equivalent years of practical work experience. 7+ years of experience in business development, business strategy, product marketing, product management, or partnerships. Experience defining, developing, and leading projects across multiple cross-functional teams. Experience in MarTech, Data Management, and/or Advertising, specifically working with data targeting or measurement vendors. Commercial Acumen: Proven expertise in structuring complex contracts. Strong knowledge of online and mobile advertising, brand advertising, and ad-effectiveness measurement techniques (Brand Lift, MMM, Incrementally). Deep understanding of the audience data landscape, including DMP/CDPs, third-party data providers, and privacy-centric targeting methodologies. Ability to communicate effectively with senior and executive stakeholders internally and externally. Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities. Ability to effectively work independently and autonomously in an environment with high levels of ambiguity, but thoughtfully escalate problem areas as needed.